Shared creator inbox
Meta and Instagram DMs in a team queue with owner, status, last touch, and “needs reply” views.
For Shopify teams running creator ads
Keep every creator, ad, payment, and next step in one quiet place.
Built for Shopify teams running creator ads: heavy Meta partnership ads, growing YouTube spend, Instagram DMs everywhere, and spreadsheets that do more than most software.
@averycreates
Avery Cole
Next step
Need shipping details, payout email, upload folder, and partnership access.
What breaks today
The creator program lives in six places. Nobody knows what is actually next.
Instagram DMs show the conversation, but not who owns it.
Sheets show the roster, but not the latest blocker.
Drive has the raw clips, but not whether ads can run yet.
Meta has spend and access, but not payment context.
YouTube and Google creator ads grow into their own second tracker.
Multiple people reply, so work gets doubled, dropped, or guessed.
The V1 shape
A partnerships hub, not another CRM.
CreatorBoard should feel like the sheet the team already trusts, with the missing operational layer added on top.
Inbox
Every DM has an owner and a next step.
Pull in Instagram creator conversations, assign them to the right person, and flag what still needs a reply.
Creator
One record for the whole partnership.
Handle, niche, code, size, shipping, PayPal, access status, uploaded assets, and notes stay beside the thread.
Ads
Ad instructions and performance stay attached.
See what to run, where the raw files live, current spend, ROAS, impressions, purchases, and payout math.
Offerings to nail first
The product earns its keep by removing small daily headaches.
Action state per creator
Clear next step: waiting on creator, waiting on team, needs payment, needs asset, ready to run, or paused.
Payments without a payment tool
Base fee, spend percentage, bonus, PayPal, paid status, and monthly owed amount beside the conversation.
Ad instructions and asset handoff
What to film, what has been uploaded, where the Drive folder is, and what creative is ready for editing.
Meta and YouTube performance
Spend, ROAS, impressions, purchases, creator code, and fatigue signals without digging through ad accounts.
Sheets and Drive stay in the loop
Import the current roster, sync clean fields back, and keep Google Drive as the place where raw files live.
Positioning
For teams that do not want another tool, but need the work to stop slipping.
The line to defend: CreatorBoard is the operating layer for creator ad programs. It does not replace Meta, Shopify, Sheets, Drive, or Slack. No CRM cosplay. No dashboard theater. It keeps the team from losing the thread.